Fast food chain KFC, the new Danny Boyle movie Trance and the West End musical The Bodyguard are the first to take advantage of out-of-home media owner Clear Channel's new platform.

"From this week, consumers will be able to deepen their engagement with thousands of Clear Channel's sites by tapping or scanning their mobile device on interactive panels on high streets and in town centres right across the UK," the company says.

"At launch, consumers who tap or scan interactive panels next to adverts for upcoming Danny Boyle movie Trance will be able to watch film trailers; Dewynters will offer video clips of the West End musical The Bodyguard; while panels next to KFC posters will provide a proximity search that will let consumers find their nearest restaurant."

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