Saffron Digital’s Craig Chuter appointed new Sales Director


Guildford, England, 9th July 2015 InstaDIGITAL, the VOD and OTT hosted solution specialist, has confirmed its ambitious expansion plans with the appointment of Craig Chuter to the position of Sales Director. The former Saffron Digital alum will join instaDIGITAL later this month to drive the company’s international growth and raise its profile across the globe.

Chuter, who has more than 20 years of experience in digital media technology, is a highly experienced commercial media executive with a strong track record in the European digital entertainment industry. Throughout his career he has worked with media brands and retailers, including Carrefour, ITV, BT, Deutsche Telekom, BBC and Channel 4 to create entertainment services that explore new platforms and propositions in today’s evolving media landscape.

 He joins instaDIGITAL from Saffron Digital where, as Sales Director EMEA, he was instrumental in the launch of new OTT services for Carrefour, ITV and BT. 

Ed Pippin, CEO at instaDIGITAL said, “When we created a shortlist of the people that we wanted for this role, Craig’s name was at the top, so it is fantastic that he has decided to join our team.  Up until now we have very much been working in the background, building and running bespoke global VOD and OTT services for our clients, from DRM solutions to full content management systems and content players. At a time where consumer appetite for on demand video is snowballing, Craig will help us to expand our reach, to take our products to new Clients and help them take advantage of the services that we offer.”

Chuter will be based at instaDIGITAL’s UK office and will work closely with the senior management team to develop a strong commercial strategy that will expand the reach of instaDIGITAL’s OTT solutions across the globe. He will be responsible for delivering new partnerships, new opportunities and new business at a global level.

Chuter added, “InstaDIGITAL is fast becoming a company to watch in the OTT space and I’m looking forward to being a part of that. Not only does instaDIGITAL have big aspirations to become a leader in the market, but it has the technology and in-house talent to back it up. My plan is to strengthen the brand and help create a business that can truly meet the growing needs of broadcasters and operators across the globe.”

Chuter officially joins instaDIGITAL on 13 July 2015 and will join key members of the team at IBC from 11-15 September on Content Everywhere stand 14.M31.


About instaDIGITAL

InstaDIGITAL ( provides SD, HD and 4K supported VOD and OTT hosted solutions globally using its proprietary instaDIGITAL platform. Based in the UK, instaDIGITAL offers a suite of four tools, instaLIBRARY, instaDRM, instaSTOREFRONT and instaPLAYER which can be individually integrated into existing systems or, when combined, create a fully end to end VOD and OTT hosted solution.

InstaDIGITAL is a trading name of Eagle Eye Technology Limited, which has been building and delivering digital content solutions globally for over seven years. 

Contact or phone +441483452626 for more information about instaDIGITAL products.