5th September 2014: Eagle Eye Technology will be launching InstaDIGITAL,  their ground breaking VOD and OTT Hosted Services at IBC2014 in Amsterdam in the Content Everywhere Hall at stand 14.E05.  The instaDIGITAL platform is designed to make it more simple for broadcasters, operators and content owners to get content into the hands of their customers.

The instaDIGITAL Platform consists of 4 interlocking tools. Individually these tools provide a unique and robust way of handling content. Combined they create the hosted VOD and OTT platform that your customers have always demanded!

  • InstaLIBRARY takes feeds from Content Providers and validates and catalogues the data. This data is then made available for use in storefronts through an API and a common file format for ease of integration across systems. 
  • InstaDRM takes the content and applies industry standard DRM such as Microsoft PlayReady DRM
  • InstaSTOREFRONT allows your customers to access their accounts, share info on Social Media and browse through a fully branded store front on their device of choice.
  • InstaPLAYER allows you to playback protected content on your customer’s device of choice.

Ed Pippin (CEO) has a strong vision for instaDIGITAL: “We are in a golden age of TV and film.  The best TV shows are complicated, character driven stories and the best movies combine this depth of character with a level of reality to the visual effects which can completely immerse the viewer.

Combine this with the explosion of screens where these programmes can be viewed, new video formats such as 4K and the capability of the internet to distribute this content to billions of people and we have a new world for content consumer, creator, supplier and distributor.

However over time this evolution added complexity and risk to the process of distributing digital content.  Many different file formats and differing DRMs were needed to support the hundreds of device types, TVs, PCs, Macs and STBs that had become available to consumers.

The market became confusing for those in it and more than a bit daunting for those looking to enter.

What is needed now is someone with a fresh approach, who can offer a full end to end solution for new entrants and who can easily integrate the latest technology into existing systems to make the process more simple for industry veterans.  It needs someone who has learned their lessons and built a product on the back of developing and running platforms in 46 countries for over 7 years.

It needs a company with the technical passion and knowhow to bring all of this together, in one simple platform that allows you to deliver to your customers, exactly what they want, in a seemingly effortless way

With these goals in mind, we created the instaDIGITAL Platform.  As a single platform it is a complete end to end hosted VOD and OTT solution. As individual tools they are perfect to bring simplicity and security to existing systems.

We are proud to be launching this platform to the World at IBC in September 2014.”

Representatives from instaDIGITAL will be showcasing the instaDIGITAL platform at IBC2014 in Amsterdam from Friday 12th until Tuesday 16th September 2014 in the Content Everywhere hall on stand 14.E05.  Come and visit us to find out why you should be using instaDIGITAL to simplify the way that you get your content into the hands of your customers.



InstaDIGITAL provides SD, HD and 4K supported VOD and OTT hosted solutions globally using its proprietary instaDIGITAL platform.  Based in the UK, instaDIGITAL offers a suite of 4 tools, instaLIBRARY, instaDRM, instaSTOREFRONT and instaPLAYER which can be individually integrated into existing systems or, when combined, create a fully end to end VOD and OTT hosted solution.

InstaDIGITAL (www.instadigital.com) is a trading name of Eagle Eye Technology Limited, who have been building and delivering digital content solutions globally for over 7 years.