For years, we built video platforms one at a time, for some of the biggest names in entertainment. instaDIGITAL is everything we learned, rolled into a single platform that anyone can launch on.

Born from experience, not a business plan

Most streaming platforms begin life as a pitch deck. instaDIGITAL began life in production, shaped by years of building and running digital content systems around the world, for audiences measured in millions.

Along the way we saw the same story repeat itself. A content owner with a brilliant catalogue, a clear brand and an eager audience, held back by the sheer machinery of getting video onto screens. Feeds arriving in a dozen formats, every device wanting something different, studios demanding watertight protection before a single frame moves. By the time it was all stitched together, the market had moved on.

We knew every one of those hurdles intimately, because we had cleared them many times for others. So we took everything we had learned and built it once, properly, as a platform.

From content feed to play button

instaDIGITAL handles the entire journey of your content. Whatever arrives from your suppliers is standardised into one clean catalogue, encoded for every screen from a phone to a 4K television, wrapped in studio-grade protection and presented to your audience through a storefront that carries your brand, not ours.

It runs as a service, in the cloud, looked after by the people who built it. And because it is modular underneath, it bends to fit. Launch a complete service on it, or take the individual pieces you are missing and slot them into what you already have. Either way, there is no year-long integration project and no fleet of specialists to hire.

The part that matters

All of this exists for one reason, so that the gap between owning great content and earning from it worldwide is measured in weeks.

While the platform quietly deals with formats, devices and rights, you get to think about the things that actually grow an audience, your catalogue, your brand and your viewers. That, we think, is how it should always have worked.

Take a closer look

The instaDIGITAL site has the full picture, each tool in the suite, how they interlock and what a launch actually looks like.