Sony's digital entity Culver Digital Distribution has signed a new deal with Eagle Eye Technology for EET to upgrade, run and support the Sony Movie Promo platform in readiness for a new Global Promotion Campaign called Privilege Movies.
Eagle Eye Technology has been working with Sony since 2009 on this platform and this deal is the first step in taking the platform to new heights and onto new devices, globally.
This promotion with Sony Mobile will allows customers who buy a Sony Xperia Z1, Z Ultra or Xperia Tablet Z to receive a voucher code, which when entered into the Privilege Movies Android Application allows that customer access to download and keep a number of great Sony Movies.
The service is running in a number of countries world wide and helps Sony Mobile distribute movies in countries which do not have the Sony Entertainment Network.
Using its Microsoft PlayReady DRM License Eagle Eye Technology is contracted by Culver Digital to run the platform, manage the DRM license distribution and handle first line customer support.